And it is Monday, time to discuss the new ratings released for the week gone by a fortnight ago. No Surprises or major movement this one week however some interesting turns do peep out and like I was mentioning the time ahead is interesting; Interesting because there is a major tussle with what listeners are going to chose among 2 of their all time favorite passions. And if you are wondering what are they well, politics and cricket they both are junoon and sometimes I wonder if we are really that passionate about them, then why don't we better them, why don't we participate, contribute. What is it about us that makes us so lazy?, when will we have a perfect Cricket team and the team of MPs. Well the good news is that of late more often I get to hear that India is just right there up, at the top on cricket and with the kind of 'Pappu' Campaign on voting I guess there is some shakeups and betterment which could be expected in the more than usual voter turnout this year.
Okay but lets come back to RAM, I do have a nasty habit of digressing as if I am the official spokesperson on every darn subject and matter (though how I wish I was ;) ) . Alright Mirchi continues to be on top and I often wonder isn't it so boring to just stay where you are? (what if it is the top where you are), especially when they say that, up at the top its so lonely and threatening. Anyway the kind of 6 years spent at the top I am sure they have gotten used to, well Private radio stations in Delhi are completing their 6 ( or 7 years ? ) and Mirchi has been on top all the way.
Fever continues to be Number 2 refusing to let Gold FM take away that position but man Gold is right there with the feet up in air only to land on that podium spot any moment. Fever is riding high thanks to Delhi Daredevils sponsorship (and as we see now Delhi Daredevils are registering wins, so it will continue to pay off well) and Gold FM is starting to get roaring, thanks to Elections getting into action time. Just for folks who love numbers, Fever registered 16.9% listenership and Gold FM registered, well 16.8% .
Radio City and Red FM are neck to neck and are yet again tied up at Number 4, and for some reason I would prefer Red over City, maybe maybe because i have old memories for Red or maybe because Jose(mumbai based jock) and Sachin and Swati, still manage to catch my attention.
Number 5 is Radio One with 6.6% listenership and is on the decline but still better than mumbai where it manages to get even lesser numbers, however Bangalore is their best bet where they last week got 13.3% and are at number 4 (and why they shouldn't, after all their PD is Anil Machado, someone with whom yours truly has spent hours at AIR studios planning radio shows and also the fact that their Programme Manager and Jock, Anjaan moving to the final round of 'worlds best job' and is off to Australia for the final round and getting good media coverage and spotlight)
Number 6 is BIG FM, nothing worthy to talk about, Number 7 is Meow and must be happy to hit that milestone of 5% this week. Like I mentioned last week none of the bottom 3 have ever managed to hit 5% and its quite an achievement for them. Playing 2 Hindi classics in an hour has hit HITS very badly as this is the first RAM ratings since they implemented that change and they are now plummeted to 2.6% where they are tied for the 8th position with Rainbow India FM. I can feel that this change at Hits is triggered by the recession and I mentioned to Sarthak the other day that we Jockeys are not any better than prostitutes where the larger part of society thinks we enjoy what we do however the truth is that its nothing less than a rape with every song that we play. Man when would we get to decide on what needs to go on air?
Man Radio Jockeys are often used as a titillation the way Movie producers use 'item numbers' to sell their awful movies and I hear every second radio listeners wants to be a Radio Jockey!! Bhagwan tum sabka bhala kare! see you next Monday :)
This is basically an anti-establishment critical view of the Indian Radio World which is plagued by the Herd Mentality crippling innovation and evolution of creativity that is so omnipresent in our blood