3 years is a fair enough slumber to be woken up from, reading the previous post I realise that I wrote it when I had just started my most recent car lease and now its coming to an end, so its not actually radio that brings me back here its rather a new car lease! So any suggestions, looks like this time I should fall for a petrol car.
Did Budget stump you? or as I claimed on my show just before the budget, that I just don't know anything about it, you too live in "ignorance is bliss" world. [post budget would have loved to add that I am better off that way(sigh)]
Okay so lets quickly come back to radio, the industry is on a lovely southward slide. I meet(virtually) people who think radio industry is a money making elaborate secret yet to be discovered. I mean do you think we are fools here, having worked 18 years in this field and thankfully are well connected to source enough funds to start our own channel and make money for ourselves rather than be the philanthropist that industrialist expect us to be. Yes we are fools but just emotional fools, so even if there is a formula which we are still hiding , chances of us giving it away for few lakhs is not happening.
People expect not just us to be fools but even expect the government to be so, who have framed the guidelines around it, folks think they can start Community FM Stations and run it as if it was a commercial FM station. I mean do you know that worldspace, the giant that it was and so loved by audiences was killed because of commercial FM stations did not allow them to be terrestrial and mobile, the way FM is. So get real, there is enough safe divide between various forms of Radio.
Anyway coming back to FM Radio, nothing exciting has been happening except the fact on the personal front, AIR, last June went on to implement a very controversial decision of theirs in recent times which restricted the Radio Jockeys above the age of 35 to remain on the panel and keep doing radio shows on FM, namely FM Rainbow and FM Gold. It naturally brought a lot of bad press and so it was soon claimed to have been withdrawn though ground reality was another story. Hyderabad in a carefully chosen path went through a long drawn process and finally resumed giving shows to RJs above 35 like yours truly. As on the RJ front, RJ Prateeka is not to be heard, RJ Sameer the other RJ that I quite use to like to listen to, moved out of RedFM and focussed his energy elsewhere. I tried to devout more time to the "The Radio Hyderabad" where besides trying to help people land their foot in the industry by grooming them tried to put together a pirate online radio station.
RJ Priyanka a dear friend of mine and someone who very closely resembles on air to RJ Prateeka is currently doing that evening show on RedFM, I recommend RJ Kaushik and RJ Sangmithra for your Western Music dose(they each host 9am-12 on Mondays and Tuesdays on 101.9 FM in Hyderabad respectively) besides yours truly. I am struggling to be regular but trying to find my foot on the slot on Saturdays, should be alternate Saturdays to start with(Sorry Yasam for making a dent in your slot or maybe you are too busy so in effect its a favour who knows :P).
Do listen and let me know how you find my recommendations and feel free to rip me off, infact listen to my show and tell me one blunder that I committed, shame me publicly or else those who read the blog and fail to mention I will go ahead and give you a blah in return for failing to catch it. Feel free to forward the adverts, trust me that's absolutely fine with me :)
Happy Listening [http://ncrcalling.com/radio/FM-2015-02-28_05h11m45s-Budget.mp3 ]
This is basically an anti-establishment critical view of the Indian Radio World which is plagued by the Herd Mentality crippling innovation and evolution of creativity that is so omnipresent in our blood